how to sell in a competivite market :: essays research papers

1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you have to ask the prospected customer what he or she is looking for. Ask if they want to be going off road, or on the other hand, are they going to use the truck as a commuter vehicle? If the latter is true, you have to refer the prospected customer to another line of truck or car. remember, a person is not a customer until they actually buy something, so be careful not to jump to conclusions. And most of all, do not be pushy. 2. Include your price in the ad. Ever see an ad with no price and figure, "I can't afford that. I'm not even going to ask?" You'd be surprised how many people feel just like that. Include your price and you'll see an immediate increase in the number of people who show interest. If the prospected customer asks the price, tell him. Don ¡Ã‚ ¦t avoid the question, this turns prospected customers away. Even better, tell them right off that the price is $19,945.00, and be to tell them of any dealer incentives that are going on. Dont throw in too many freebees, but in order to make the sale, or make the sale sweeter, you have to give them something. Make them feel that they are getting something for nothing, this makes them feel really good about purchasing this item. A good thing to throw in is an alarm system. This gives the feeling that you want to protect your customers investment. 3. Make yourself available to interested prospects. I know you can't be in all places at all time, but let prospects know how you can be reached, then answer their questions as fast as you can. Some people like to buy on Sunday. So if you are not available, you wont get the sale. Remember, he or she who hustles gets the sale. Carry a cell-phone, give the prospect your card, tell them to call you every day and night until all of their questions are answered.

Reference Models Based on Kimono de Ginza

Kimono de Ginza, or â€Å"wearing kimono in Ginza†, is a monthly event held on the second Saturday of every month. These enthusiasts will meet once a month on the Ginza, an exclusive shopping district in Tokyo, to go for a walk in the vicinity in their kimonos. The meeting is then concluded by a joint evening meal in a Japanese pub. The main aim of this activity is to allow young Japanese to tap on this opportunity to seek advice from their elders on how to wear a kimono and the appropriate kimonos for different occasions. Parallels The kimono is said to be dying, to be utterly too cumbersome for modern life, to be as elegantly anachronistic as the conservative old ladies or geisha who wear it,† (American anthropologist Liza Dalbyin in Kimono: fashioning culture). Similarly, the interest for traditional goods and services in Singapore, such as woven rattan furniture, has died down in recent years. A sharp decline in demand for both cases has serious implications for related businesses. Quoted from Mr Shigenobu Ono, owner of Nagoya black dyeing shop for formal kimonos, â€Å"the question is how to get the younger apprentices in our guild up to scratch†. He notes that even his own son decided to forsake the trade for a career in Western fashion. However, the success of Japanese culture can be seen through the comeback of kimono through its reinvention by the indigenous people. Contrary to the strict dress codes imposed at formal gatherings and on festive occasions, many relish the non-ceremonial style of kimono or the idea of being able to wear kimono more casually. Young Japanese also look to kimono as an expression of fashion statement with the emergence of colourful socks and decorative collars. Explaining its successes using learning models The tipping point by Malcolm Gladwell The influence of Kimono de Ginza can be explained by Gladwell. Gladwell identifies three key factors that determine whether a particular trend will â€Å"tip† into wide-scale popularity. These are namely the Law of the Few, the Stickiness Factor and the Power of Context. I. Law of the Few Connectors MavensSalesmenWider community Connectors are individuals with extensive social networks. Acting as social glue, they help to spread message, engender connections and bring the world together. Kimono de Ginza relies on these people to attract interested public and expand its influence. For example, a similar gathering known as â€Å"Kimono de Vancouver† has been started for those who live in the West and who maintain interest in kimonos. Mavens act as data banks as they love to share information with other consumers by helping them make informed decisions. They are represented by the older participants of Kimono de Ginza who are eager to share their knowledge on kimonos. Salesmen refer to charismatic people who can effectively persuade others to make certain buying decisions. The Japanese kimono group has no lack of such aficionados who fervently profess their love for kimonos through various means. II. The Stickiness Factor This is defined as a special feature that makes the phenomenon memorable by creating an impact and compelling people to act. The unconventional appeal of Kimono de Ginza relies on its flexibility to allow for individualism to shine through. It revives and reinvents a tradition while rejecting the undesirable restrictions. Furthermore, doing away with memberships allow for creative experimentation of identities beyond daily responsibilities. III. The Power of Context The growing global movement to retain local traditions amidst the perceived threat of modernisation provides an ideal backdrop for Kimono de Ginza to prosper. It works by leveraging on the balance between a nostalgic yearn for traditional experiences and a desire to shake off stifling restrictions. The nostalgic psychology will be explained in the later parts of the case study analysis. IN WHERE) Moreover, Kimono de Ginza was established in accordance with â€Å"the Magic Power of One Hundred and Fifty†, in which â€Å"groups of less than 150 members usually display a level of intimacy, interdependency, and efficiency that begins to dissipate markedly as soon as the group’s size increases over 150. † The activity of wearing kimonos takes place within a well-defined group setting that promises a certain sense of protect ion and stability. The gatherings represent a specific form of community that is characterized by being bound to a defined place and an interest in a particular activity and, moreover, involve face-to-face interaction. Ideas for proposal: * Encourage business owners to form a small group within themselves to launch a â€Å"retro campaign† Nostalgia Marketing (Martin Lindstrom) Studies have identified some nostalgic cues that can be exploited and how images and sounds from the past can create favourable attitudes about products. (LIKE WHAT) As we age, our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call â€Å"a longing for positive memories from the past. † This desire for nostalgia is further intensified by society's present circumstance of receding predictability and opportunity. As Martin Lindstrom mentioned, â€Å"In the face of insecurity or uncertainty about the future, we want nothing more than to revert to a more stable time† It is much more comforting to think of times when we had simpler lives rather than pondering the issues we are facing today. That is why in times of recession we notice older retro products being brought back. The primary force driving Kimono De Ginza is the desires of the population to connect with its traditions and relive their childhood past when they were first introduced to kimonos. Emotionally, we associate these products of the past with authenticity, history, and a better, simpler time. This explains why Kimono de Ginza was able to attract a significant following and remain sustained for thirteen years. Our nostalgia transcends time as long as each new generation continues to be exposed to Japanese culture in their childhood and develop emotional connections that will last them through adulthood. However, Kimono de Ginza is careful not to â€Å"play up the past too much† for Kimono to be seen as â€Å"dusty, outdated or out of style†. Like a lot of brands and companies, it has â€Å"developed inventive strategies for toeing this delicate line†, through its infusion of modern elements and eradication of stringent rules and restrictions. Ideas for proposal: * (Nostalgic marketing) Broadcast advertisements from the olden days, oldies and catch slogans of that time * Introduce traditional goods to children from a young age so that they will grow up to associate these goods with â€Å"a simpler and more authentic times† Such would be the case of our association with monopoly games and beyblades Kolb’s Experimental Learning Cycle Kolb proposes a four stage learning cycle. I. Concrete Experience A new experience of situation or a reinterpretation of existing experience is encountered when participants is first exposed to Kimono de Ginza. II. Reflective Observation Participants new to the innovative and unconventional concepts of Kimono de Ginza discover inconsistencies between past experience and understanding. This engages them in meaningful reflections. III. Abstract Conceptualization Reflection gives rise to a new idea, or a modification of an existing abstract concept. Participants deliberate over their identity and what they want their kimonos to look like prior the monthly event. There is a great deal of internal tussle within the individual before they figure out their own interpretations of kimonos. IV. Active Experimentation The learner applies them to the world around them to see what results. Creativity represents a key feature of Kimono de Ginza as participants dress up in unique costumes infused with modern features or personal idiosyncrasies and display to the public. They receive feedbacks from interactions within the club, as well as through the public’s reactions as they walk down the streets. Spiral Learning Model Though unintentional, Kimono de Ginza has unconsciously tapped on the spiral learning model to promote Kimono culture. From a young age, almost all Japanese children would have been introduced to Kimonos as part of the Japanese culture. The child may also begin his first conscious exposure of kimono through Shichi-Go-San (â€Å"seven-five-three†) Festival. At the age of 20, young people wear furisode or haori and hakama to celebrate their passage into adulthood. As such, an average Japanese gains multiple exposures to Kimonos throughout his growing years. Kimono de Ginza serves as a culmination point in which an individual identifies himself with a community and expresses his own interpretations of kimono in a creative manner. Ideas for proposal: * Spiral learning model for Singapore’s traditions in formal education, which culminates into business management at polytechnic level. * Encourages autonomy and self expression to add value to traditional products

The Legal, Ethical, And Social Responsibility...

Abstract This is a research and analytical paper on the legal, ethical, and social responsibility ramifications of Anheuser-Busch InBev’s deceptive advertising scheme for its Beck’s beer products. Beck’s beer was marketed using the labels such as â€Å"German Quality† and â€Å"Originated in Germany.† It was found out that the beer is no longer produced in Germany because the brewery has been transferred to St. Louis, Missouri. A class action lawsuit was filed against Anheuser-Busch and a preliminary court approval of the agreement with the plaintiffs granted consumers a refund of up to $50 on products purchased from May 2011. Anheuser-Busch has also agreed to adjust the labels in its packaging to clarify that the beer is US-made. The deceptive advertising of Anheuser-Busch violated state laws governing unfair and deceptive trade and is unethical based on utilitarian ethical theory, Kantian theory, and social contract theory. It was also against the social responsibility principles. Table of Contents Introduction 4 Legal Analysis 5 Ethical Analysis 7 Utilitarian Ethical Analysis 7 Kantian Ethical Analysis 10 Social Contract Ethical Analysis 12 Social Responsibility Analysis 13 Conclusion 17 References 19 Introduction When an advertisement or promotion has any representation, omission, or practice that misleads consumers, there is a deception (Richards, 2013). This paper analyzes the legal, ethical, and social responsibility ramifications of the falseShow MoreRelatedHbr When Your Core Business Is Dying74686 Words   |  299 PagesConï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben W. Heineman, Jr. 20 33 FORETHOUGHT HBR CASE STUDY Why Didn t We Know? Ralph Hasson 45 FIRST PERSON Preparing for the Perfect Product Launch THOU SHALT †¦page 58 James P. Hackett 111 TOOL KIT The Process Audit Michael Hammer 124 BEST PRACTICE Human Due Diligence David Harding and Ted Rouse 138 144 EXECUTIVE SUMMARIES PANEL DISCUSSION There are 193 countries

Is IVF Acceptable According to the Quran

Muslims recognize that all life and death happens according to the Will of God. To strive for a child in the face of infertility is not considered a rebellion against Gods will. The Quran tells us, for example, of the prayers of Abraham and Zachariah, who pleaded with God to grant them offspring. Nowadays, many Muslim couples openly seek fertility treatment if they are unable to conceive or bear children. What Is In Vitro Fertilization? In vitro fertilization is a process by which a sperm and egg can be combined in a laboratory. In vitro, translated literally, means in glass. The resulting embryo or embryos fertilized in laboratory  equipment can then be transferred to the womans uterus for further growth and development. The Quran and Hadith In the Quran, God comforts those who face fertility difficulties: To God belongs the dominion of heavens and earth. He creates what He wills. He bestows female (offspring) upon whom He wills, and bestows male (offspring) upon whom He wills. Or He bestows both males and females, and He leaves childless whom He wills. For He is All-Knowledgeable All-Powerful. (Quran 42:49-50) Most modern reproductive technologies have only recently been made available. The Quran and Hadith do not directly comment on any specific procedure, but scholars have interpreted the guidelines of these sources to develop their opinions. The Opinion of Islamic Scholars Most Islamic scholars are of the opinion that IVF is allowable in instances where a Muslim couple is unable to conceive in any other way. Scholars agree that there is nothing in Islamic law which forbids many types of fertility treatment, provided the treatments do not go outside the bounds of the marriage relationship. If in vitro fertilization is chosen, the fertilization must be done with sperm from a husband and an egg from his wife; and the embryos must be  transplanted into the wifes uterus. Some authorities stipulate other conditions. Because masturbation is not allowed, it is recommended that the collection of a husbands semen be done in the context of intimacy with his wife but without penetration. Further, because refrigeration or freezing of a wifes eggs is not allowed, it is recommended that the fertilization and implantation occur as quickly as possible.   Assisted reproductive technologies  that blur marital and parental ties—such as donor eggs or sperm from outside the marriage relationship, surrogate motherhood, and in-vitro fertilization after a spouses death or divorce of the married couple—are forbidden in Islam.   Islamic experts advise that a couple must be very careful to avoid any possibility of contamination or accidental fertilization of the eggs by another mans semen. And some authorities recommend that IVF be chosen only after efforts at traditional man-woman fertilization have proved unsuccessful for a period of at least two years.   But since all children are viewed as a gift of God, in vitro fertilization employed under the proper conditions is entirely allowable for Muslim couples unable to conceive by traditional means.   Sources and Further Reading Abbasi-Shavazi, Mohammad Jalal, et al. The Iranian ART Revolution: Infertility, Assisted Reproductive Technology, and Third-Party Donation in the Islamic Republic of Iran. Journal of Middle East Womens Studies 4.2 (2008): 1–28. Print.Al-Bar, Mohammed Ali, and Hassan Chamsi-Pasha. Assisted Reproductive Technology: Islamic Perspective. Contemporary Bioethics: Islamic Perspective. Cham: Springer International Publishing, 2015. 173–86. Print.Inhorn, Marcia C. Local Babies, Global Science: Gender, Religion and In Vitro Fertilization in Egypt. New York: Routledge, 2003.Ruling on in-vitro fertilization (IVF). Islam Question Answer, May 6, 2007.  Serour, G.I, and B.M Dickens. Assisted Reproduction Developments in the Islamic World. International Journal of Gynecology Obstetrics 74.2 (2001): 187–93. Print.

Myth Example

Essays on Myth Coursework Personal Myth Just as myths define cultural values, personal myths define family values and are links with the past. The story of ‘Granny May’ is a family myth which is a part of my family history and character. Personal Myth. As â€Å"distantly recalled memories,† myths are a part of every family history. These personal myths are often stories based on historical fact which are widely altered as they are handed down from generation to generation. Such myths are the links between the past and the present. They are an integral part of family history, and become a part of the character of each family member. My family myth centers round an old rifle which is mounted on the wall of the living room in my grandparents’ home. It is lovingly oiled and polished. Below it is a sepia-tinted, fading photograph of my great-great-grandmother, ‘Granny May.’ In the early twentieth century, as her husband struggled to establish a home in the open ranges, Gra nny May shot and killed a wild animal with this rifle. This is the bedtime story for generations of children in my family. The story varies, depending on the aunt, or uncle, who is the narrator. Granny May was a timid, diminutive woman who had never handled a firearm in all her life; she had left her baby napping on the back porch; the mountain lion sneaked up on the sleeping baby; granny grabbed her husband’s rifle and just shot it dead! Granny walking with Grandpa one evening, when a black bear suddenly made its appearance; Grandpa tripped at that crucial juncture; Granny grabbed his rifle and shot the bear! The wild animal may be a cougar, a bear, or a wolf; the time and scene of action may vary. What remains constant is Granny May’s courage and quick wits in the face of adversity. Just as myths define a culture’s values, this personal myth defines our family values. The myth embodies the struggles of our ancestors and their triumph over the elements and earl y hardships. Every member of my family holds the story of Granny May close to their hearts. It is our inspiration in times of trial. Each time anybody wavers in the face of a test, or lacks confidence, the question is asked: â€Å"What would Granny May tell you?†

The Virtuous Character of Desdemona Free Essays

Beauty is in the eye of the beholder, as is virtue. Such is the case of the virtue of the character Desdemona, from the play The Tragedy of Othello, by William Shakespeare. Desdemona was shown as a low moral, virtue less female in the essay The Character of Desdemona by John Quincy Adams. We will write a custom essay sample on The Virtuous Character of Desdemona or any similar topic only for you Order Now Contrary to this, the modern reader can see that Shakespeare actually showed her to be a virtuous and loving person, whose own innocence lead to her demise. Is Desdemona a virtuous character? Is there anyone who can be so self-sacrificing? Shakespeare is careful to give her a few minor flaws- her treatment of Brabantio, her stubborn persistence about Cassio, her lie about the handkerchief- to make her realistic. But the overall character of Desdemona is of high stature, it is her very innocence that makes her a victim of circumstance. As a young Venetian woman, Desdemona has lived a sheltered life in her father’s home. This sheltering gave her an innate passion for all the things that she was denied. She was denied all things that a modern day women would be allowed to do, including the right to fall in love with someone free of social status, age or race. She then falls in love, probably for the first time, with a man several years older than herself, from a faraway land, and of a different race. She is captivated by the man’s stories and wishes she were a man so that she might also have an exciting life, the very life she was denied because of her being a women. Knowing that her father would disapprove of her marriage to such a man, she elopes with Othello. Desdemona is portrayed as a lovely, courageous, gentle woman, deeply in love with her husband. However, she is not a perfect character but her morals, and her virtues are still there. In the play Desdemona says to her father Brabantio, â€Å"(I,iii;180) My noble father, I do perceive here a divided duty: To you I am bound for life and education; My life and education both do learn me How to respect you; you are the lord of duty†. No matter what the circumstances may be, she never stopped respecting her father. Though still she had to follow her heart. Her lover Othello says of her, â€Å"She gave me for my pains a world of sighs† (I,iii;168) However one person in time may see an event or character, another person in another time can perceive the same to be of completely different meanings. John Quincy Adams says that Desdemona lacks virtues and all she does is cause her father grief to his dying bed. He says that â€Å"the passion of Desdemona for Othello is unnatural, solely and exclusively because of his color. † Which if looked at by today†s standards would hold of no significance what the persons skin color is. Second he says that her elopement to him, and secret marriage with him, indicate a personal character not only very deficient in delicacy, but totally regardless of filial duty, of female modesty, and of ingenuous shame. Third he states, â€Å"her deficiency in delicacy is discernible in her conduct and discourse throughout the play. † Altogether he thinks that she has done nothing but wrong when she ran away for her love, and that she has low morals and no virtues because she has wronged her father. In contrast to what John Quincy Adams said of the character of Desdemona, proof from the play itself states otherwise. â€Å"If virtue no delighted beauty lack, Your son-in-law is far more fair than black†, John Quincy Adams uses that quote to illustrate how the skin color love affair had shown Desdemona to be of low morals, and that she had committed an unnatural thing. When as seen by today†s standards it is perfectly all right for two people of different races, ages, sexes, nationality and religions to be in love and to wed. Another quote from the play used by John Q. Adams is, â€Å"With the Moor, say’st thou? –Who would be a father? † that quote helps to illustrate how the father was hurt by the actions of his daughter. When in fact Desdemona meant no harm to her father, she simply wanted to do what†s right as is said by Iago, â€Å"She that was ever fair and never proud, Had tongue at will and yet was never loud†¦ (II,i;158). Also shown to us by Desdemona herself is how she felt towards her father all along, again proving wrong the portrayal of her by John Q. Adams, â€Å"(I,iii;180) My noble father, I do perceive here a divided duty: To you I am bound for life and education; My life and education both do learn me How to respect you; you are the lord of duty†. Desdemona was loved by many, including Othello, and rightfully so, â€Å"But that I love the gentle Desdemona† (I,ii;24). Even John Q. Adams is quoted saying himself in his essay, â€Å"Desdemona, †¦ is amiable and lovely,† towards the top of his last paragraph. Even he in the end admitted to the fact that Desdemona’s character is amiable, lovely, virtuous, and still retains its morals. Many people from separate time periods can look at Desdemona in different ways. The modern reader will apply the modern aspects of life to the story and look at it from that perspective, while someone like John Quincy Adams looks at it from the vision of the time period he lived in. How to cite The Virtuous Character of Desdemona, Papers

Comparative Analysis of Qualitative and Quantitative free essay sample

Research in social sciences largely depends on measurements and analysis and interpretation of numerical as well as non numerical data. Quantitative research methods focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation. Quantitative methods- emphasize on objective measurements and numerical analysis of data collected through polls, questionnaires or surveys and qualitative research focuses on understanding social phenomena through interviews, personal comments etc. Quantitative and qualitative methods are studied within the context of positivist and henomenological paradigms. The application of research methods could be studied in the context of business and management or in social psychology to understand a social process. Some of the basic tools for qualitative or quantitative research are related to data collection methods which can be case studies, questionnaires or interviews. Research methods are focused on things like management issues or social process for example; a study on the interaction between age, physical exercise and gender. We will write a custom essay sample on Comparative Analysis of Qualitative and Quantitative or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some disadvantages and possible flaws of such methods may be related to abuse or isuse of interview techniques, inadequacy of data collection methods and reliability of data. The methodological approach and data collection techniques are important in research and form an important aspect of study. The case study approach is especially useful in analysis of business environments and perceptual mapping techniques are used for marketing research. Focus groups and surveys are used as other preferred methods of data collection, especially within business environments. Interpretive research can be considered as an important aspect of qualitative nalysis, although as with all qualitative data, subjective bias can be a deterrent in the validity of such approaches. In studying research methods, it would be necessary to highlight the differences between qualitative and quantitative methods although it has also been argued that an integrated approach to social analysis could close in the gap between quantitative and qualitative methods and both these methods could be used for social research studies. In fact there may not be a specified correct method of research as each method seems to have its strengths and weaknesses and