The Legal, Ethical, And Social Responsibility...

Abstract This is a research and analytical paper on the legal, ethical, and social responsibility ramifications of Anheuser-Busch InBev’s deceptive advertising scheme for its Beck’s beer products. Beck’s beer was marketed using the labels such as â€Å"German Quality† and â€Å"Originated in Germany.† It was found out that the beer is no longer produced in Germany because the brewery has been transferred to St. Louis, Missouri. A class action lawsuit was filed against Anheuser-Busch and a preliminary court approval of the agreement with the plaintiffs granted consumers a refund of up to $50 on products purchased from May 2011. Anheuser-Busch has also agreed to adjust the labels in its packaging to clarify that the beer is US-made. The deceptive advertising of Anheuser-Busch violated state laws governing unfair and deceptive trade and is unethical based on utilitarian ethical theory, Kantian theory, and social contract theory. It was also against the social responsibility principles. Table of Contents Introduction 4 Legal Analysis 5 Ethical Analysis 7 Utilitarian Ethical Analysis 7 Kantian Ethical Analysis 10 Social Contract Ethical Analysis 12 Social Responsibility Analysis 13 Conclusion 17 References 19 Introduction When an advertisement or promotion has any representation, omission, or practice that misleads consumers, there is a deception (Richards, 2013). This paper analyzes the legal, ethical, and social responsibility ramifications of the falseShow MoreRelatedHbr When Your Core Business Is Dying74686 Words   |  299 PagesConï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben W. Heineman, Jr. 20 33 FORETHOUGHT HBR CASE STUDY Why Didn t We Know? Ralph Hasson 45 FIRST PERSON Preparing for the Perfect Product Launch THOU SHALT †¦page 58 James P. Hackett 111 TOOL KIT The Process Audit Michael Hammer 124 BEST PRACTICE Human Due Diligence David Harding and Ted Rouse 138 144 EXECUTIVE SUMMARIES PANEL DISCUSSION There are 193 countries